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	<title>MetaBlog &#187; advertising</title>
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		<title>Social Ad Networks</title>
		<link>http://www.metablocks.com/blog/2009/02/06/social-ad-networks/</link>
		<comments>http://www.metablocks.com/blog/2009/02/06/social-ad-networks/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 15:31:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://www.metablocks.com/blog/2009/02/06/social-ad-networks/</guid>
		<description><![CDATA[Since the explosive success of Facebook applications, a number of companies have started ad networks delivered through social media applications (such as Facebook and OpenSocial applications). The idea is to help developers monitize their application traffic by display ads directly within their applications.  At the same time, these ad networks allow brands (including some of [...]]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p>Since the explosive success of Facebook applications, a number of companies have started ad networks delivered through social media applications (such as Facebook and OpenSocial applications). The idea is to help developers monitize their application traffic by display ads directly within their applications.  At the same time, these ad networks allow brands (including some of our clients) promote their Facebook applications. Here are some of the social media ad networks for those interested in advertising to social media users or simply promoting their applications on socical networks:</p>
<p><strong>“Pure Play” Social Media Ad Networks<br />
</strong>New ad networks started purely for the purpose of monitizing social media applications.</p>
<ul>
<li><strong>Socialmedia Networks<br />
</strong>Claim to power over 5000 applications and counting.<br />
<a href="http://blog.socialmedia.com/big-spenders-more-likely-to-click-on-personalized-ads/" target="_blank">Blog</a><font color="#272727"> | </font><a href="http://www.socialmedia.com/" target="_blank">Visit</a><font color="#272727"> | </font><a href="http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html" target="_blank">more..</a><br />
<img src="http://www.metablocks.com/blog/wp-content/uploads/2009/02/socialmedia.jpg" alt="Socialmedia" border="0" title="Social Ad Networks widget facebook marketing" /></li>
<li><strong>Lookery<br />
</strong>Recently <a href="http://www.centernetworks.com/adknowledge-acquires-lookery" target="_blank">acquired</a> by AdKnowledge.<br />
<a href="http://blog.lookery.com/2009/01/15/networks-not-sites/" target="_blank">Blog</a><font color="#272727"> | </font><a href="http://www.lookery.com/" target="_blank">Visit</a><font color="#272727"> | </font><a href="http://www.allfacebook.com/2008/06/socialcash-launches-new-ad-network-for-facebook/" target="_blank">more..</a><br />
<img src="http://www.metablocks.com/blog/wp-content/uploads/2009/02/lookery.jpg" alt="Lookery" border="0" title="Social Ad Networks widget facebook marketing" /></li>
<li><strong>Cubics</strong><br />
Support most major social networks including Facebook, MySpace, Friendster, and Bebo. <a href="http://www.centernetworks.com/adknowledge-acquires-lookery" target="_blank">Acquired</a> by AdKnowldge about a year ego.<br />
<a href="http://cubicsdev.blogspot.com/2008/12/country-stats-feedback.html" target="_blank">Blog</a><font color="#272727"> | </font><a href="http://cubics.com/" target="_blank">Visit</a><font color="#272727"> | </font><a href="http://www.allfacebook.com/2008/06/socialcash-launches-new-ad-network-for-facebook/" target="_blank">more..</a><br />
<img src="http://www.metablocks.com/blog/wp-content/uploads/2009/02/adknowledge.jpg" alt="Adknowledge" border="0" title="Social Ad Networks widget facebook marketing" /></li>
<li><strong>fbExchange</strong><br />
Based on old LinkExchange model. Display ads for credits which you use to buy ads for your apps. Claim to have over 1443 developers in their network.<br />
<a href="http://fbexchange.wordpress.com/" target="_blank">Blog</a><font color="#272727"> | </font><a href="http://fbexchange.com/" target="_blank">Visit</a><font color="#272727"> | </font><a href="http://www.techcrunch.com/2007/07/27/how-much-is-a-facebook-user-worth-at-least-030/" target="_blank">more..</a><br />
<img src="http://www.metablocks.com/blog/wp-content/uploads/2009/02/fbexchange.jpg" alt="Fbexchange" border="0" title="Social Ad Networks widget facebook marketing" /></li>
</ul>
<p><strong>Facebook Apps Turned Ad Neworks</strong><br />
One day they were a popular Facebook application, the next day, they are an ad network!</p>
<ul>
<li><strong>RockYou Ads<br />
</strong>Popular Facebook application developer (SuperWall) turned social media ad network. <span class="Apple-style-span" style="word-spacing: 0px; font-family: 'Lucida Grande'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 13px; line-height: 19px; font-size-adjust: none; font-stretch: normal; text-transform: none; color: #272727; text-indent: 0px; white-space: normal; letter-spacing: normal; border-collapse: separate; text-align: left; orphans: 2; widows: 2">Charge on a per-user-acquired (CPA) basis ($0.30–$1.00 per application add). Network spans all major social networks and claims to have over 6 billion page views a month.<br />
<a href="http://blog.rockyouads.com/2009/01/22/rockyou-autos-winning-the-social-ad-race/" target="_blank">Blog</a> | <a href="http://www.rockyouads.com/ams/partner/marketing/index.php" target="_blank">Visit</a> | <a href="http://venturebeat.com/2007/07/27/rockyou-launches-facebook-ad-network/" target="_blank">more..</a><br />
<img src="http://www.metablocks.com/blog/wp-content/uploads/2009/02/rockyou.jpg" alt="Rockyou" border="0" title="Social Ad Networks widget facebook marketing" /></span></li>
<li><strong>EggNetwork (VideoEgg)</strong><br />
Huge ad sales team with experience selling to big brands. Sell at above $10 CPM. 60/40 revenue split with application providers.<br />
<a href="http://www.videoegg.com/blog/node/372" target="_blank">Blog</a> | <a href="http://www.videoegg.com/iphone" target="_blank">Visit</a> | <a href="http://www.techcrunch.com/2007/08/13/videoegg-suddenly-theyre-a-facebook-ad-network/" target="_blank">more..</a><br />
<img src="http://www.metablocks.com/blog/wp-content/uploads/2009/02/videoegg.jpg" alt="Videoegg" border="0" title="Social Ad Networks widget facebook marketing" /></li>
<li><strong>SocialCash<br />
</strong>Created by Gratis Internet, a Washington D.C. based web advertising agency best known for their free iPhone advertisements.<br />
<a href="http://blog.rockyouads.com/2009/01/22/rockyou-autos-winning-the-social-ad-race/" target="_blank">Blog</a><font color="#272727"> | </font><a href="http://socialcash.com/" target="_blank">Visit</a><font color="#272727"> | </font><a href="http://www.allfacebook.com/2008/06/socialcash-launches-new-ad-network-for-facebook/" target="_blank">more..</a><br />
<img src="http://www.metablocks.com/blog/wp-content/uploads/2009/02/socialcash.jpg" alt="Socialcash" border="0" title="Social Ad Networks widget facebook marketing" /></li>
</ul>
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