Sparrow Records (EMI) artist Matthew West has had a great year! With one of the year’s most popular Christian singles (Motions), a Grammy Nomination and a successful “Give This Christmas Away” tour has landed Matthew in new headlines (USA Today, FOX News, i.e.).  Shortly before Thanksgiving, we were tapped by Matthew’s social media savvy manager (Method Management) to help better communicate his message (and boost his presence) on Facebook.  You can checkout Matthew’s Christmas 2009 custom Facebook page here. The page features sound, video, and a free download (which “encourages” who aren’t already fans to become fans!)

Creating a marketing presence on Facebook is more than a good idea! It’s essential! Consider this – fans spend a lot more time on Facebook than they do on any artist website! In fact, users spend more on time on Facebook than any other site on the web! According to Mashables, Nielsen Online reports that in August users spent an average of 5 hours, 46 minutes on Facebook! That’s triple the amount of time they spent on Google! Additionally Facebook has long past MySpace, yet artist continue to invest in their MySpace pages?

Given these facts, why are so many artist’s Facebook fan page lacking in any real content (other than a simple iLike music page). New changes to the Facebook API coming this month will make marketing on Facebook easier and more effective! The new posting API’s, the ability for apps to send messages to your inbox, the ability to get user’s email address and other important API changes will continue to make Facebook the platform of choice for music artists and labels!

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