I mentioned last week, but we have been busy building a Page-only, Tab-only application for Facebook that allows marketers to deploy and manage dynamic content on their Facebook pages. Inspired by the new Facebook page redesign, which I talked about last week(see Facebook Page Design – Best Practices), the Tab Manager for Facebook allows administrator to setup Metablocks managed and powered tabs on their Facebook page and pull the content on those dynamically (from common feed sources) or through the application’s own content management system.

Supported content source include:

• RSS (and RSS variants)
• XML/XSL
• Cut and paste HTML content
• File-based HTML content
• Blog feeds
• Web-based content
• Custom data sources (databases, i.e.)
• Enterprise CMS (Content Management Systems) – Vignette, Documentum, Alfresco
• Web CMS – Drupal, Wordpress, Metablocks CMS

The Tab Mangaer has the following features:

• Multi-language support: ability to show different content depending on a user’s preferred language
• Caching: content is optionally cached for improved performance
• Tracking: for Google analytics, Statcounter, Omniture, i.e.
• Content Sharing: ability to share content between multiple pages

Benefits include reduced time and cost of managing and updating Facebook pages, better control of your brand presence on Facebook, the ability to dynamically synchronize content automatically across one or more Facebook pages, while taking advantage of content reuse and centralized management. The Tab manager is idea for media and news organizations, film studios and music labels that have to create, manage and update multiple pages on Facebook. The Tab manager allows them to have better control of their page, reuse existing content and new feeds, enable dynamic content is is constantly being updated, all at a fraction of the price it would cost to do manually.

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