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March 27, 2009

Sprout Builder Developer II

Categories: General — admin at 5:06 pm

I wrote about sprout builder development last and wanted to follow up with some more information about the company and sprout widget builder.

Sprout Builder is a web-based widget development application (or authoring platform) whose goal is to enable users to quickly and easily build non-complex interactive content. Users create sprouts by combining text, shapes, and prebuilt interactive content and templates, and then generating a SWF (flash) file that can be embedded within any website, blog, or social networking site.

The company is based in Honolulu (Hawaii), the Sprout Builder team designed and built the service using Adobe Flex 3. In general users can build simple FLV player’s, RSS readers, slideshows, countdown timers, and mp3 players,i.e..

Sprout builder is a front-end solution. Once deployed, content cannot really be changed dynamically (as with a widget content management platform). There are no economies of scale when developing widgets for more than one product/service/artist. You create widgets from scratch (you have an widget asset library) but that’s it. The components are limited and you don’t have programmatic control over them as you do with Widget matic. Will share some examples next week and a side by side comparison to Widget matic.

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Sprout was formally introduced at the DEMO 2008, where it walked away with the illustrious DEMO God Award and financing that allowed the company to focus on launching the Sprout Platform to the public. Sprout solves a problem that has been plaguing new media marketers for years; How to quickly create brand experiences that are easily transportable across Facebook, MySpace and other social networks without needing expensive development resources. Some of the companies that Sprout has worked with include Sony Pictures, MAC, REI, Warner Bros Records, Universal Pictures, Bandi Namco and Island Def Jam Music Group, to name a few. In addition, we counsel leading interactive and creative agencies on their customers' social media strategies. Where did Sprout get its social media expertise? * The company grew out of ChipIn, a service that makes it easy to collect money by enabling users to organize group payments and fundraisers quickly, easily, and securely. ChipIn also makes it simple for organizers to publicize their ChipIns, by providing powerful fundraising widgets that can be embedded in social media. People began asking for ways to customize the fundraising widgets... and thus Sprout was born. * Sprout was behind one of the most viral Facebook applications of 2008, Vampires and Werewolves. Within a month of launch, nearly 500,000 Facebook users had downloaded the application. Today, Sprout focuses exclusively on enabling brands to engage their audience across the social graphs. With expertise in widgets, viral applications and social media, Sprout is ready to help brands meet their social media challenges head on.

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