I recently ran across an excellent list of social media marketing examples maintained by Peter Kim.  The list includes companies as diverse as Adidas, American Express, Bank of America to Exxon Mobile, IBM, SAP and Skittles!  The list touches on activity in all areas of social media including blogging, social networks, widgets, video and podcasting! Its definitely worth checking out for anyone interesting in getting their organization on the social media band wagon! Here are some examples:

Acura

• Social networks: Facebook Acura TSX Connect fan page.
• Widgets: Acura RDX Traffic on Yahoo.

Best Buy:

• Blogging:  CMO Barry Judge’s blog.
• Microblogging:  Barry Judge on Twitter.
• Online Video:  Geek Squad HQ on YouTube.
• Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
• Widgets:  Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.

EMC

• Blogging:  Sixteen employee blogs.
• Brand monitoring:  Using Collective Intellect.
• Content aggregation:  Friendfeed account.
• Online video:  YouTube channel.
• Organization:  Dan Schwabel, Social Media Specialist.
• Photosharing: Flickr account.
• Social Networks:  EMC ONE internal network.  Documentum on Facebook.

McDonalds

• Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom’s Quality Correspondents blog – “real moms” blogging about McDonalds behind the scenes.
• Podcasting: Investor relations and other issues.
• Social networks:  Internal “Mindshare” community powered by Awareness Networks.  College Hoops Extra Value Picks Facebook Application.

Click Here for the complete list.

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