This campaign was designed for UMG artist Tony Bennett and enabled fans to wish the artist “Happy Birthday!” The idea behind these type of applications is simple: provide a way for fans to connect with their favorite artist around their birthday or other important or special occasion. The list includes examples that include baby shower, get well soon and Happy Birthday activations. You can see this campaign here and check out other similar activations here.
Fans are asked to upload a photo or a video as the first step in creating a card. They can choose to upload content from their personal computer or dropbox and even social networks, such as Instagram and Facebook.
The Birthday cards are also personalized with the fan’s name and best wishes.
Why stop at one Birthday card? Users can create as many Birthday cards as they want, with diverse content. The ones that impress Tony the most will be featured in the gallery.
This campaign was responsive and optimized to run on a broad range of popular mobile devices including iPhone and Android devices.