Mother’s Day Is Around the Corner

Mother’s Day is right around the corner, and that means apps! Holidays and special occasions such as Christmas, Valentine’s Day, and Mother’s Day tend to be a pretty busy time around the office. This year, Mother’s Day is no exception.

In the past, we have powered a broad range of Mother’s Day activation including sweepstakes, e-cards, playlists, and gift idea generators.

Here are some more examples of past Mother’s Day campaigns:

UMe Mother’s Day E-Card
Our latest app for UMe is a Mother’s Day E-Card! Fans can choose a word to describe their mother (sweet, chill, classic, hot, or trendy), and then select a song with a lyric, and add a customized message to their e-card. After saving their card, they can share it on social media. Read more…

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Rixton #Appreciated Mother’s Day E-Card (2015)
Mother’s Day is a great day for e-cards, and our latest is for Rixton! Fans can share their #Appreciated E-Cards to show mums they are appreciated! Fans can select a lyric from the song, upload their photo, and enter a custom message. After saving, fans can share their e-card on social media (Facebook, Twitter, and Pinterest), and enter the sweepstakes to win a $100 gift card for mum! Read more…

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Rixton Mother’s Day E-Card (2014)
E-cards are a great way to let fans personalize their involvement during holidays and special occasions. Using our new and improved e-card engine, we have released more Mother’s Day e-cards this year than ever before! This e-card generator and sharing application for Rixton stands out from the crowd by allowing fans to send a card that also plays the artist’s song using an integrated Soundcloud player. Read more…

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The Band Perry Mother’s Day E-Card
Holidays and special occasions such as Christmas, Valentine’s Day, and Mother’s Day tend to be a pretty busy time around the office. This year, Mother’s Day is no exception. We have launched more Mother’s Day e-cards this year than in the past, based on new and improved e-card engine. This e-card generator and sharing application for The Band Perry is a good example. Read more…

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Sarah McLachlan Shine On E-Card
Many of our E-Cards from Mother’s Day 2014 came with songs built into the card, ready to be played! Our E-Card Tweematic for Sarah McLachlan was one of them, allowing fans to choose a preview song from her new album to imbed! Like our other E-Cards, it also features the option to upload a photo, select a song lyric, add a personal message, and share on social media (Facebook, Twitter, and Pinterest). Read more…

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Il Divo Mother’s Day Sweepstakes
Reuse is key for a lot of our clients, and we encourage them to re-skin and re-launch our applications as a great way to save on cost and get a better return on their investment. This Il Divo Mother’s Day Sweepstakes is an excellent example of this principle in action! In February, we launched a Valentine’s Day Sweeps for the group, and with a few minor adjustments, we were able to re-purpose it for Mother’s Day! Read more…

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Tim McGraw Mother’s Day E-Card
This year we broke our record for Mother’s Day E-Card tweematics! Among the many we developed and launched was this app for Tim McGraw, featuring a selection of lyrics from “Meanwhile Back At Mama’s” and a link to listen to the song! Along with selecting lyrics, fans can also upload a photo, enter a custom message, and save and share the card on social media, including Twitter and Facebook. Read more…

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Laura Bell Bundy Mother’s Day E-Card
Holidays and special occasions such as Christmas, Valentine’s Day, and Mother’s Day tend to be a pretty busy time around the office. This year, Mother’s Day is no exception. We have launched more Mother’s Day e-cards this year than in the past, based on new and improved e-card engine. This e-card generation and sharing application for the Laura Bell Bundy is a good example. Read more…

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