This is a Spotify sweepstakes campaign we recently launched for Kobalt Music artist New Kids on the Block.  The application at http://www.tweematic.com/nkotb/ allows fans to connect on Spotify (similar functionality to our Presave to Spotify platform) in order to enter the promotion.  The idea is to encourage fans to connect (and follow the artist) in order to create and share their ultimate #NKOTB setlist (as a Spotify playlist) and be entered for a chance to win a pair of tickets and a signed #Thankful EP.

Search and Click Playlist Generation
Once users connect they are able to select from a list of existing NKOTB on Spotify in order to create the ultimate setlist.  They simply enter the name of a song to select from a list of search results to create their custom playlist.

Playlist Sharing on Social Media
Once users create the ultimate #NKOTB playlist, they are encouraged to share it on Facebook and twitter.

Comprehensive Sharing Support
Even after creating and hopefully sharing their playlist, the application encourages and enables users to continue sharing their playlist on other social media platforms.

Mobile Support
All of our campaigns are optimized for mobile devices such as the iPhone.