Rihanna x Stance Holiday Card Generator

This is campaign we launched for Rihanna some time ago that allowed Rihanna fans to upload their faces into a special video Rihanna create to promote her sock collection at Stance and to dynamically generated (and share) an animated GIF version of the video. The application was available at http://www.rihannaxstance.com/

Animated GIF Output: User Generated Content
Here is an example of what the resulting animated GIF video looked like.

Step 1: Photo Upload
Users were able to upload their photos from a variety of sources. Our photo booth engine supports both basic (upload and webcam) as well as advanced (Facebook, Instagram) upload options.

Step 2: Tracing Tool
We provided fans with a advanced mobile friendly tracing tool that allowed them to quickly and easily "cut" out their heads from the the uploaded photo.

Step 3: Generating Animated GIFs
Once the process was complete, the application automatically positioned and then generated an animated GIF version of the video and allowed fans to share the GIF via social media and email.


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