Spotify playlist generators and recommendation engines are becoming more and more prevalent, so its no surprise that client UMG decided to launch a unique Holiday Baking Recipe and Christmas Playlist Generator with a sweepstakes element at http://www.tweematic.com/umeholidaysweeps/

Users share what they want to bake during the Christmas holiday season and the application automatically generates a receipt with songs thanks to partner Kitchn.

Users can then connect to enter the sweepstakes and add the generated Spotify playlist to their account as part of the entry process.

Mobile-centric and Responsive Design