Using crowd-sourced social media activations to unlock exclusive content is something we do a lot of! This campaign for Chris Lane asks fans to share on Facebook and Twitter (other channels are supported as well).  Our clients have used our Tweematic-based "share to unlock" engines to reveal a broad range of exclusie content ranging from album and single covers to videos, book covers, events, lyrics, set lists and track lists.

This particular reveal for Chris Lane can be found at: http://www.tweematic.com/chrislane/

Share to Unlock
As more and more fans share the message, more of the album cover is unlocked.

Reveal Sequence
We have many reveal sequences available to clients ranging from more standard approach (squares, puzzle pieces, i.e.) to more custom approaches depending on the album cover design.