This activation example this is definable worth looking it for a number of reasons.  Come Mother's Day, clients are always looking for engaging and fun activations for fans and user, unfortunately there are usually not that many cost effective options. Yes, we do a lot of e-cards, and for many people e-cards are great, but for those looking for more engaging (similar idea to our image mashup engines, see: http://bit.ly/1r5mvFD and  http://www.tweematic.com/fences)

You can try it out here:

http://zip2.it/thankyoumom

Couple of important points:

• Technically this is NOT a video. User generated video is example to automate, generate and share (although we do some UGV: http://www.iamthenewbohemia.com , this is a simpler and less expensive approach).
• Because this is NOT video, you are sharing a link to a web-based player, not the actual video itself.  That said, you can share the LINK on Facebook or Twitter, but NOT an actual video.
• This approach is a lot faster, cheaper and easier than generate and sharing actual video.

Also see:

• Mother's Day E-Cards
• Mother's Day Is Coming Soon!