During the Call:

• Callers an hear one or more messages or a song
• Called can leave a message
• Callers can enter into a sweepstakes
• Callers can take a quiz or a poll using their keypad
• Caller can listen to a set of songs or messages and vote on them using their keypad
• Callers can be sent a text message with a link or information while they are on the call
• Callers can be identified (using their phone number or area code) and played personalized information (event, promotion, i.e.)
• Callers an be connected to another call (an outbound call can be made) or put into a conference call
• Callers can call and enter code to be verified (as part of a scavenger hunt for example, or to unlock content such as a song, message or web content)

After the Call:

• Callers can be sent a follow-on text message (if they opted-in to receive on)
• Callers can be called back with a call or message
• Callers can unlock Web-based content (on Facebook or microsite) by entering the number they called from (we verify that)
• We can associated the caller's mobile number with their Facebook or Twitter profile information or email

Applications:

• Song Premiere: Users call to premiere a song (and optionally leave a message). Once done they can unlock exclusive content on the web.
  • Examples:
• Phone Gated Content:  Users call and perform some task (like listen to a song). Once done they can unlock exclusive content on the web.
  • Examples:
• Sweeptakes: Users call (or text) to enter a sweepstakes
  • Examples: