Reuse is key for a lot of our clients, and we encourage them to re-skin and re-launch our applications as a great way to save on cost and get a better return on their investment. This Il Divo Mother's Day Sweepstakes is an excellent example of this principle in action! In February, we launched a Valentine's Day Sweeps for the group, and with a few minor adjustments, we were able to repurpose it for Mother's Day! You can check it out here: http://www.tweematic.com/ildivosweeps/