We launched a new UGC video application for Facebook and mobile today to support Miley Cyrus new single - We Can't Stop - which topped the iTunes charts the first day of its release. The application invites Miley's fans to submit their best twerk video for a chance to be featured in her upcoming #FanMade music video, and builds on our success with the Avril Lavigne UGC application we launched earlier in the year.
This Facebook application, like many others, comes with both a Facebook and mobile version (as is fast becoming the requirement for many of the projects we work on).
The application provides the broadest range of import options including support for Webcams, video uploads (desktop and mobile) and video link submissions (desktop and mobile).
Webcam Support:
The application supports video capture using a user's webcam. We support VGA, 720p and custom resolutions based on the project needs. Video content is automatically stored on Amazon S3 for improved throughput and security.
Video Upload:
Our video upload and encoding feature supports all common video formats and (like our Webcam supports) uploads video content directly to Amazon S3 to maximize performance.
Video Link Submissions:
We cover all possible submission options, we also allowed fans to submit links to YouTube videos (Vimeo links are also supported).
Completing the Submission:
We (optionally) oauth fans at the beginning of the submission process but also ask them to fill out a submission form at the end of the process. This allows us to verify important information such as age and contact information. We collect country information as well to ensure fans are at (or above) the age of majority in their specific region. Our system is also able to compare submitted information, to information extract from their Facebook profile to eliminate misrepresentation.
Mobile Support:
Because of Miley's fan demographics, management decided mobile support was crucial. So we ensured we had video upload and capture support for the broadest range of mobile devices.
Submission Gallery:
Like with many of our UGC applications we provided an administrate console where managers, labels and our staff can moderate, curate and manage entries. Admins can flag entries, vote on them, view or download them. Each entry also has comprehensive information on each user, including links to their Facebook profile (if available), birthday, country and email.
Real-Time Analytics
We generally integrate Google analytics to provide realtime information on traffic and other important business events within the application.
The analytics provide an accurate and realtime view of where traffic is going to (mobile vs Facebook), what geographic regions are active and what people are doing within the application. Using events we can "tag" every business activity with the application, allow the label and management to tracking uploads, clicks and sharing activity.
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