Not sure if all of our partners and clients have had a time to check-out Google Analytics new Real-Time stats beta feature. You should definitely check it out because its great! Basically Google Analytics can now provide you with a Real-Time report on traffic going into your application. Because, by default, we have Google analytics support in most of our applications, this mean you can watch fans interactive in real-time. This is actually more fun that it sounds (check out the One Direction Kissing Booth European launch on Twitter here). This feature is great for us as well, because it allows us to make real-time decisions about provisioning or fine-tune application sharing functionality. We usually monitor all large or important applications at important milestones of the launch cycle to ensure everything is working well and fan interaction is at a maximum.
The new Google Analytics real-time report actually provides some very useful pieces of information including:
- Real-Time Traffic: How many fans are using the application right now
- Pageviews per Minute: running indicator of pageview activity by the minute
- Page Activity: If you application has multiple pages, we how traffic is distributed across those pages
- User Location: See were your fans are coming from to better understand what is going on and if your marketing efforts are working
- New vs Return Users: Good indicator or application "stickiness"
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