We just launched a rather interesting community driven “scavenger-hunt” type application for Atlantic Records artist 3OH!3 to celebrate 3OH!3 Day (March 3rd) by having fans do 303 tasks in order to unlock a new song from the band. Check it out at: http://tweematic.com/30h3
Not sure if all of our partners and clients have had a time to check-out Google Analytics new Real-Time stats beta feature. You should definitely check it out because its great! Basically Google Analytics can now provide you with a Real-Time report on traffic going into your application. Because, by default, we have Google analytics support in most of our applications, this mean you can watch fans interactive in real-time. This is actually more fun that it sounds. This feature is great for us as well, because it allows us to make real-time decisions about provisioning or fine-tune application sharing functionality. We usually monitor all large or important applications at important milestones of the launch cycle to ensure everything is working well and fan interaction is at a maximum.
The new Google Analytics real-time report actually provides some very useful pieces of information including:
At the end of last year we built an application for Metro Last Light based on a very sound premise – people will “Like” your page if you give them a free download of an (old) game, and many will go ahead and buy the sequel. The THQ marketing team came to us with the idea of building a like-gated Facebook application capable of delivering download tokens for Metro 2033 as a build up to the release of Metro Last Light. We have built download applications for both the game and music industries in the past (see here), but this definitely pushed platform scalability to the limits as hundreds of thousands of fans descended on the application. The results speak for themselves (see charts at the bottom). The application delivered over 860,000 access codes over a week period. Each of the fans had to “Like” the page and give permission to Facebook to authenticate them (this allowed us to have them opt-in with their “real” email address – over 80% of the users opted in to receive new and updates). The page grew from just over 200K “Likes” to more than 1,000,000 “Likes” after the end of the campaign.
This is what the campaign looked like in the first couple of days. With new “Likes” almost hitting 400,000 on the first day alone. Noice the break down of the “Like” sources. Our support for mobile gave that category a boost! The massive amount of social media activity also boosted recommendation “Likes”, ticker, timeline and friend referal “Likes”.
Shortly after the campaign this is what the picture looked like..1,000,000