Localization and Multi-Region Support in Facebook

Many of the Facebook pages we design and develop have support for multiple languages or regions. This is very important in certain industries where in addition to language – pricing, pre-order information, retail partners and promotional offerings differ from region to region. The South Park – The Stick of Truth Facebook page is great example of this.

This unique Facebook application supports multiple regions (US, Australia, UK, Spain, France, Germain, i.e.) in a number of different ways:

  • Page defaults to the user’s local language/region
  • User can override (optional) using flag navigation at the top of the application
  • Language, sharing message, links, videos, promotional offers and other content are unique to each region
  • Countries can be put in region groups (Netherlands and Luxemberg are in the “Benelux” group)
  • Rating information and footer (optional) reflect currently selected region
  • Application support region-based tracking and reporting

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