How Music Labels are Using Pinterest to Market Music: Examples & Best Practices

Categories: Pinterest

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No doubt, by now, you have all heard about Pinterest, the hot new pinboard-style social photo sharing website that allows users to create and manage theme-based image collections.  Pinterest is still new and brands, including music labels, are still figuring out how to make the best marketing use of it. In the 1st post in our 5-part "Pinterest for Music Marketing" series we took a look at a list of music labels already active on Pinterest. This 2nd post examines in more detail how some of these music labels are using Pinterest, in hopes of sharing examples and best practices with others in the industry. Here is a run down (by category) of Pinterest usage examples and best practices when it comes to music marketing:

Best Practices

  • Go for the low-hanging fruit: Album covers, photos, artwork. When posting include item description, release dates and don't forget a link to buy it (you can also link images directly to iTunes, a great way to drive sales)
  • Generate lyric graphics
    • Easy way to turn music into pictures. Pinterest equivalent of lyrics videos on Youtube
  • Signup all your artists
    • One VP of marketing smartly asked his marketing folks to signup all their artist. Great idea since having a presence and avoiding "land grab" problems such as name swquatting helps.
  • Focus on the best fit
    • If you can't (or simply don't want to) sign up all your artist - then proceed artist by artist and focus only on artists that have a good fit with Pinterest.
  • Go International
  • Build relationships
    • A number of labels are pursuing strategic relationships with Pinterest to better promote their artists
  • Consider creating boards for artists, themes, and genres
  • Please don't follow too many fans
    • A carry over from Twitter: Follow me and I'll follow you, just don't do it!
  • Please follow your artists and your sister (or mother) labels
    • Help fans find more
  • Obviously, get the basics right.  Create an account, upload a decent logo, enter your profile info, connect your account to Twitter and Facebook, create some boards (and put something in them!), tag artist when posting
  • Add Pinterest sharing capabilities to your social media apps (we do that on as many applications that make sense, and some that don't)
  • Engage with fans, see who is pinning your stuff (http://pinterest.com/source/interscope.com, i.e)

See Entire 5 Part Pinterest For Music Marketing Series...

 

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