Application Spotlight: August Burns Red Christmas E-Gram

We launched a simple, cost-effective but extremely effective e-card/e-gram campaign for Solid State Records artist August Burns Red. You can check it out here https://www.facebook.com/solidstate?sk=app_526255984059905 or here.

Here is why we really like this campaign

  • It's simple. It build on simple concept and the creation/sharing process is simple (one click to get started). There is NO custom message, NO sharing on multiple social networks, no complex user interface or options.
  • It's quick and cost-effective. We were able to deploy the application in record time but on a reasonable budget.
  • It tries to be comprehensive. The application subtly but importantly is designed to promote the band's new Christmas album. So it addition to the e-gram functionality, the application highlights the album with a Soundcloud player and buy links.
  • Inspire fans. We like using the "Recent Cards/Entries" gallery, its simpler (less expensive) to implement than a full-blown single page or multiple page gallery, but achieves the same goal of inspiring fans to participate.

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