Scavenger hunts are a popular campaign category on Facebook, Twitter and mobile platforms. The idea is similar: You look for physical or virtual (online) clues, you collect them, and when you are done, you either win a prize or are entered for a chance to win a prize. Recently I have talked about the QR-Code based offline scavenger hunt we helped organize and develop an application for with game publisher THQ at Comic-con 2011. This post looks at an equally ambitous but online scavenger hunt we designed and developed for IDJ’s The Wanted. Facebook users would give permission the to the application to keep track of their progress, and each day they would have to correctly answer a question based on a clue shared by the band on their Facebook or Twitter page. The application featured hints (they could be turned on or off) and an administrate console that allowed the client to enter new question daily. At the end of the 30 day promotion, fans could enter for a chance to win a $2000 shopping spree with the band and view exclusive video content from The Wanted.