I wrote about sprout builder development last and wanted to follow up with some more information about the company and sprout widget builder.

Sprout Builder is a web-based widget development application (or authoring platform) whose goal is to enable users to quickly and easily build non-complex interactive content. Users create sprouts by combining text, shapes, and prebuilt interactive content and templates, and then generating a SWF (flash) file that can be embedded within any website, blog, or social networking site.

The company is based in Honolulu (Hawaii), the Sprout Builder team designed and built the service using Adobe Flex 3. In general users can build simple FLV player's, RSS readers, slideshows, countdown timers, and mp3 players,i.e..

Sprout builder is a front-end solution. Once deployed, content cannot really be changed dynamically (as with a widget content management platform). There are no economies of scale when developing widgets for more than one product/service/artist. You create widgets from scratch (you have an widget asset library) but that's it. The components are limited and you don't have programmatic control over them as you do with Widget matic. Will share some examples next week and a side by side comparison to Widget matic.