Sometimes I use my blog posts as a note to myself or clients. This way I can organize answers to frequently asked client questions in one place (thus eliminating unnecessary emails).
Common question:
What statistics/analytics does Facebook provide on application usage?
Answer:
Note: This should serve as a high level summary for business/marketing users of Facebook applications
Summary Information
- Monthly Active Users
- Total users
Usage (Over Time) - how many people use your application
- Active Users
- Canvas Page Views (Total and Uniques)
- Blocks and Unblocks
- API Calls Usage (and other non-marketing details)
HTTP Requests (Per Period) - specifcs information on what calls are being made to your app
User Reponses (Past 7 Days) - stats on how feature metrics compare to those of other apps
Application Features (Over Time) - how people use your application
- Canvas Page Views
- Emails Sent
- Request Processing (Accept/Ignore/Block)
- Feed, Bookmarking and Tag activies
About Page Statistics (Over Time) - who are your fans
- User demographics (sex/age)
- About page activity (views, uniques, posts, reviews, photos, i.e.)